What is Salesforce? How is it used and how does it impact Business?

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More than 80% of the Fortune 500 companies in the world use at least one Salesforce app. Such is the deep impact and penetrative power of Salesforce.

Salesforce is the leading Customer Relationship Management (CRM) service provider in the world with a market share of 19.5%. It has changed the way enterprise software runs by creating a platform for seamless interaction with customers through cloud.

Salesforce has been serving businesses of all sizes since 1999 and currently, around 150,000 companies use salesforce for their day to day activities.

What is Salesforce?

Salesforce is a cloud computing SaaS (Software as a service) CRM tool that helps companies and enterprises with customer relationship management and streamlining almost every business process from procurement, production to customer service and management.

It does this through system integration, app building and much more. The CRM offers tools and helps you in creating a customized business solution according to the client’s requirements.

This cloud-based CRM is easy to access and does not require expensive server installation at your workplace. CRMs have changed the way customer management systems work thanks to its innovative approach, new products and services are being introduced with each passing day

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Some of the most popular products of Salesforce include:

● Salesforce Sales Cloud

● Salesforce Service Cloud

● Salesforce Marketing Cloud

● Salesforce Community Cloud

● Salesforce Platform

● Salesforce Einstein

● Salesforce Collaboration

● Salesforce Commerce Cloud

● Salesforce Integration Cloud

● Salesforce Industry Products

How is Salesforce beneficial for my business?

Salesforce is equipped with amazing products that offer organizations with an efficient, effective, and streamlined solution for almost everything. Some of the benefits of implementing Salesforce for your business are:

1. Easy to use

Salesforce offers a 360-degree view of the customers across various touch points. This CRM easy to use to understand your customers better by collaborating with various stakeholders. You can navigate between various modules, and thus make the best business decisions.

2. Customization

Salesforce allows you to add several modules or fields, modify workflows, and create sales procedures all in a single click.

3. Cloud-based model

The Salesforce CRM provides its customers with a high-level flexibility through its amazing cloud solutions. These are easy to use and are accessible from anywhere, anytime.

4. A wide array of features

The wide range of features and functionalities embedded in Salesforce cater to the needs of the majority of businesses. This stands true for almost every business niche and domain

5. Efficient Reporting

Salesforce’s reporting features are very powerful. They provide you with a perfect insight into all the relevant enterprise details. This helps you make better decisions faster.

6. Scalability

The Salesforce customization features enable organizations to modify the CRM according to changing trends and updates making it highly scalable.

7. AppExchange Ecosystem

Salesforce has a dedicated app development and exchange platform called the Salesforce AppExchange. This is an amazing business app store that contains more than 2800 free and paid apps such as MailChimp, Xerox, Quickbooks, DocuSign, AdobeSign, and many more. The best part is that you can also develop and deploy your own Salesforce based applications.

Additional benefits of Salesforce include:

● Easy Integration due to well-documented and high-performing API

● Mobile Compatible CRM

● Continuous Improvement and Innovation

● Quick Implementation and less Go-live timeframe

● Efficient pipeline management tools

● Diverse Community

● Offering low-cost solutions to non-profit organizations

How Salesforce is used?

Salesforce offers organizations with amazing products and solutions to organize and monitor all business activities and manage customer interactions. It is supported by impressive sales automation and analytics tools for tracking activities bring carried out within an organization. These tools ensure that your return on investment rate grows over time.

Salesforce can be utilized in your business in many ways:

1. Refine pipeline marketing

The Salesforce CRM helps you in managing your customer interactions throughout the process of gathering leads and converting them into opportunities. It helps you automate follow up processes, manage customers, minimize leakage of lead data, and track the status of leads. The user engagements are efficiently managed via data-driven approaches.

2. Development of Effective sales cycles

The Salesforce CRM is famous for its most useful insights on customers’ journeys by providing reliable information about their commonalities, pain points, and business goals. This information will help you in the seamless passage through the sales funnel.

3. Effective team building

Salesforce can establish flawless communication between different teams within an organization via personalized conversations and relevant information. No more cluttered emails or phone calls.

4. Compete with other businesses

Majority of the businesses; whether small or large, are utilizing Salesforce CRM for streamlining their processes. You won’t be left behind in the competition.

SP-tech specializes in Salesforce consultancy and customization services to ensure that your customer interaction is classified, and business processes are streamlined. Get in touch with us for more information.


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