A Guide to Sender Authentication Package (SAP) for Marketing Cloud

Reading Time: 4 minutes

Salesforce has released a sender authentication package for Marketing Cloud that is designed to help ensure the authenticity of email messages sent from Salesforce. This package is an important addition to the Marketing Cloud platform and should be considered if you are using or considering using Marketing Cloud with Salesforce. 

So the question becomes, do you need Salesforce SAP for Marketing Cloud? In this blog post, we will explore what Salesforce SAP for Marketing Cloud is, and help you decide if it is the right solution for your business. 

What are the major components of SAP?  

  • Private domain 
  • Account branding 
  • A dedicated IP 
  • Reply Mail Management (RMM) 

Let us talk about each of these products one by one… 

salesforce-renamed-tableau-crm-to-crm-analytics
  • Save

Private Domain 

Private domains allow companies to send emails from an authenticated domain and brand Cloud Pages.

  1. Private Domains for Sender’s Authenticity  
  2. Tracking Code Domain Names should be trademarked so that there is no confusion about who owns them or control over content posted on the site 

You can rest assured that your email is being read by a human when you use Salesforce Marketing Cloud IPs for authentication. This way, no one will ever miss out on important information because they didn’t receive an auto-response from their sender! 

Private domains are perfect for Cloud Pages because they provide your visitors with an unforgettable, branded experience. Your domain will be tailored towards the type of industry you work in and help establish credibility from day one! Having a private domain for Salesforce Marketing Cloud makes your landing pages easier to manage and remember. 

A beautifully branded address will help you stay on top of marketing in this ever-changing world! One downside to using SAP for account branding is that it only offers one domain. However, you can purchase additional private domains separately if your business needs more than just a single web address.” 

Account Branding 

When you set up your Salesforce org, you’re prompted to select a default From address for your emails. If you’re using a custom domain, you can use that domain as your default From address. For example, if your custom domain is example.com, you can set info@example.com as your From address in Salesforce.   

If you’re not using a custom domain, your org’s default From address is the unique, anonymous identifier that Salesforce automatically generates for your org, such as 001gO8EAE@example.com. You can’t change this address, but you can add other addresses to use as your From address in Salesforce.  To brand your account and create a more professional look for your emails, we recommend that you set up and verify a custom domain for sending emails from Salesforce.  

Then, set up an email alias (also called a sub-address) for each user in your org who sends email from Salesforce, such as info+sales@example.com or support+marketing@example.com. When users send emails from Salesforce, their email appears to come from their alias instead of their individual email address. Users can still receive replies from them.  

Importance of Account Branding as a product in SAP 

Your company’s brand is important and should never be taken lightly. This feature allows you to modify links so they always look authentic by replacing generic references with your site’s domain name instead of Salesforce Marketing Cloud, which will help allay any fears that recipients may have about phishing scams when receiving e-mail or navigating online content 

The use if this tool not only makes it easier for people who own businesses but also protects them against cybercriminals looking at obtaining personal information through misleading practices such as fake websites designed solely for collecting users’ credentials 

Dedicated IP 

Your IP address is the first line of defense against scammers and hackers who want to steal your information. With a dedicated server, all emails sent by you will use only this one specific internet Protocol (IP) Address which establishes credibility with recipients because it makes them feel like they’re getting real mail from an actual person instead! 

IP warming is necessary when you acquire a new dedicated IP for your account, or haven’t used it in over 30 days. This process warms up the existing connection so that all future emails will go through this single channel instead of multiple channels like before – which can save time and improve efficiency! 

IP warming is a process of gradually increasing the number emails you send to establish your reputation with email providers such as Gmail, Hotmail etc. This helps ensure that authenticity and trusted status gets established which in turn improves delivery rates for future communications made through these services. A great way to improve online presence by using “IP Warmings” 

It is important to move gradually from low volume email campaigns if you want them eventually become high-volume ones. These providers are very clever and will monitor how your subscribers engage with the emails, so it’s best not just send one huge message all at once! 

Reply Mail Management (RMM)   

With Reply Mail Management (RMM), you can set up filters so that all reply mail is automatically deleted or handled correctly for non-standard unsubscribe requests. 

Combating spam with RMM: If you want to get rid of pesky email marketers who are constantly trying their best at getting on your nerves, then it is time for action. There’s a new service that does exactly this! With one simple tool from our company and some patience (which we’re sure all readers will have), removing these spammers can become easy as pie thanks in part because they’ll never know what hit ’em when there isn’t an update coming soon enough — plus emails won’t be going out any longer either which means less inbox clutter too.  

Final Words 

If you want to get the most out of your email marketing campaigns, then SAP should be a necessary tool in your arsenal. It can help improve deliverability and make sure that emails aren’t getting blacklisted by taking advantage of specific features like DLP (Data Management) or BRIDGEs (bloc Join Gmail).  

The Salesforce SAP suite is a great investment if you want to take your business email marketing efforts up another level. This package includes many useful tools and features, but it also has an affordable price tag so there’s no need for concern about spending too much money at once!  

Recent Posts

Table of Contents

Share via
Copy link