Salesforce for Media
SP Tech implemented Salesforce CRM for Media for our reputed client in media industry. This helped them improve driving Ad sales success with automation and unified customer view. Our client was able to drive revenue and increase operation excellence by giving sales team 360-degree view of accounts, streamlining account planning and leveraging data to gain insights and increase collaboration.
About the client
We’ve gone from a world of mass media marketing to an audience of one. Must-see movies, one-size-fits-all cable packages, and appointment TV have been replaced by personally curated media that’s consumed anytime, anywhere on any number of devices. In an environment where the consumer is king and expectations are at an all-time high, Ad Sales need to refocus business models to offer tailored, curated experiences.
Ad Sales helps our client optimize revenue yield and cash flow from ad inventory by automating omnichannel ad campaign sales, configuration, pricing, and integration into 3rd party order management and fulfillment systems. Reduce order leakage, control discounting, invoice and collect faster.
- 360° View of the Customer and the Sales Cycle
- Ability to understand and visualize all key relationships (Agencies, Advertiser and Brand mappings. etc)
- Embedded AI-driven Yield Optimization to maximize Ad revenue and easily support and accurately develop a converged multimedia ad proposal (including programmatic, digital, linear, print, outdoor and others)
- Digital contract lifecycle management to speed contract redlining, approval workflow and digital signatures
- Invoice and Billing system inquiry and integrations to ensure rapid and accurate cash collection
- Assist content owners to maximize ad revenue across all channels
The Final Results
Fast-Track Digital Transformation
Use industry-specific prebuilt processes, data models, integrations, and UX templates that accelerate time-to-value and lowers cost of ownership.
Rapidly monetize with hybrid business model
Grow advertising and content sales by automating pricing, discounts, and campaigns, while seamlessly managing contract lifecycles on a unified platform.
Customized products, bundles and promotions
Quickly build and launch personalized subscription bundles and offers, drive high-volume ecommerce, and intelligently guide consumers to relevant products and offers.
Attract, engage, and support customers from anywhere.
Find new customers, contextually engage them, and provide proactive service through their channels of choice — all at a lower cost to serve.