During the Covid-19 crisis, we have seen the reliance of all industries on healthcare & pharma. These industries specifically emerged as the most significant industries at the time of the health crisis in the world. The pharma industry is booming more so after the pandemic. Thus, to manage growth and streamline operations, most pharmaceutical companies have chosen to implement Salesforce CRM and its health cloud in their business.
The Salesforce platform boosts the efficiency of your pharmaceutical company by connecting the supply chain, manufacturing, medical affairs, marketing, sales, and patient services. Also, this #1 CRM tool unifies provider, patient, and partner information in a single view so that you get the right business actions and actionable insights. Now, let’s know more and jump right into the blog!
Top reasons to use Salesforce CRM to make the most out of your Pharmaceutical company
You should use Salesforce CRM…
To Track Down Your Opportunities
We know how important it is to know your opportunities in the bulk of leads. Salesforce, the world’s leading CRM giant, allows you to track your opportunities among thousands of leads that come from different sources. It helps you customize the communication channel and keep track of customers by capturing their conversations. Thus, allowing you to put more effort into a deal by gaining access to their history.
To Reach Out And Target New Customers
Salesforce CRM helps pharmaceutical companies to grow their customer base by helping them target new customers. Earlier, physicians were the primary customers of pharmaceutical companies, but now as the business is booming, the customer group is also widening. Salesforce allows you to stay connected with your customers and new leads in a short time. Thus, allowing your business to grow with diverse customers. It’s a win-win situation from both the marketing and sales point of view!
Implement Better Marketing Solution
Staying Prepared For the Future
Nobody knows what the future holds; that is especially true for the pharmaceutical industry. You never know when again there’s some new virus, increase in demand for medication, treatment, or any other solution. Hence, you have to be prepared to keep up with the current trends and prepare for the future. Salesforce is the one-stop solution that allows you to have a brief idea of the future and know your priorities.
Know What Has Changed
Top benefits of using Salesforce CRM for your pharmaceutical company in 2023
2023 is going to be a year for the pharmaceutical industry. It is expected to be filled with numerous innovations and inventions. Hence, it will be a wise decision for you to choose the Salesforce platform for your pharma company. So, let’s know the benefits of using Salesforce for the pharmaceutical industry!
Connect The Customer Lifecycle
With the Salesforce platform, your teams can get a single view of the customer lifecycle on a platform. Thus, allowing you to increase the pace of innovation by unifying provider, patient, and partner information to reduce complexities and inefficiency. Salesforce is a single source of truth for pharmaceutical companies to drive awareness and support with providers.
Leverage AI for Data Insights
You know that every day the data increases, but it is insights that drive the business forward. 50% of healthcare industry experts believe that AI will be ubiquitous in healthcare in 2025. AI helps pharmaceutical companies accelerate drug discovery and optimize clinical trials. Also, it helps in increasing the sales performance and helping patients achieve expected outcomes.
Engage Distributors and Providers
Salesforce CRM allows you to connect everything. From engagement with clinical trials to interaction with providers to patients through care programs, all things from one platform. The generated data helps you track marketing and sales performance to boost business with AI and built-in analytics, along with driving awareness and support of providers.
With an omnichannel solution like Salesforce, you can choose your preferred channel of communication to deploy relevant communications, answer patients’ queries, and address their concerns.
Build Relationships With Patients
With Salesforce, you can deliver personalized engagement and support programs to your patients so that they can see their conditions and navigate the health journey. As a pharmaceutical company, you can use Salesforce to scale your therapeutic-specific programs, create and deliver connected personalized experiences, and track your program performance on a single platform.
Speed Up The Process of Clinical Trials
As a pharmaceutical company, you can connect trial teams, patients, and clinical data on a single platform to speed up clinical trials. Salesforce CRM can address every stage and phase of the development. You can put everything on one integrated platform, from study start-up to trial management to the product release.
Using a CRM platform, you can recruit easily with the help of interaction capabilities and enroll patients with the right tools that identify patient suitability. Also, you can foster collaboration amongst your teams as they can now share necessary information on the patient portal serving as a centralized place. Further, you can get quick approvals for therapies with the help of workflows using integrated data from multiple systems.
Running a pharmaceutical business is not an easy task, but knowing how to implement the right technologies surely amps up the game. Salesforce is the right CRM tool that helps the pharmaceutical industry with its out-of-the-box capabilities. We hope that you liked this article and it was helpful for you. If you’re looking forward to a perfect health cloud implementation, then get in touch.